2009 PGA Championship
(source: Octoshape.com, Commarts.com)
Overview: This video platform offered golf fans the most innovative multi-platform coverage of the PGA Championship through a truly interactive and immersive fan experience. The live video player was available on the Official PGA Championship site and complemented the TNT broadcast coverage and iPhone live coverage. Delivering easy-to-use, customizable content options gave fans unprecedented control over their viewing experience; no matter where golf fans were during the match, they could follow the action live with extensive online, television and mobile offerings. Online, a high-definition player featured picture-in-picture for multiple stream viewing, a mini-mode for the at-work audience, DVR playback, customizable scoring overlays and social integration with Twitter and Facebook.
• During live play, the player served 20 different streams that the user could switch between (4 camera angles, 3 Octoshape bitrates, 4 FMS picture-in-pictures and 4 “backup” FMS streams for users who couldn’t install the Octoshape plug-in).
• The platform delivered a total of 3.4 million video streams, a 204 percent increase over 2008, and had a record 206 million total page views for four days of coverage with a 1.4 million average of daily unique visitors.